Success Stories
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Years Collective Experience
Delivering Value For Businesses That Trust Us
Our portfolio showcases real businesses that trusted us to transform their growth. From doubled service calls to dominating local search results, these success stories demonstrate our proven ability to deliver measurable results.
Discover how we’ve helped companies like yours achieve sustainable growth and market leadership.
Businesses We Have Made A Difference For
Sales Acceleration
Environmental HVAC
Helping a local HVAC Company drive sales for B2B & B2C market targets.
1. Challenge
A locally-owned HVAC company committed to lowering carbon emissions and energy usage wanted to focus on driving installation of systems that are more environmentally friendly.
They wanted to drive site visits to schedule appointments and wanted to focus on both B2C and B2B audiences.
2. Solution
Our team implemented a display and LinkedIn, implementing a test and learn approach with creative. We used a CRM list and look-a-like targeting building on the audience who was converting.
The display drove strong engagement and clicks to site, with both site targeting and retargeting in play. LinkedIn focused on the B2B audience with an efficiency message which drove high engagement and clickthrough.
3. Results
Across the campaign we made optimizations based on creative performance and focused in
on retargeting activities. Overall, the campaign drove increased awareness and conversions.
View through activity was strong, meaning the brand remained top of mind and users reached out when they were ready. Conversions on mobile devices were high indicating that users consider this an on-demand service.
Brand Positioning
Regain Lost Ground
Helping a Global Insulation Manufacturer to re-establish authority via strategic brand positioning.
1. Challenge - Client is Losing Market Share
$11B manufacturer of fiberglass insulation, roofing and composites was losing unit share and $ to spray foam insulation for light commercial and residential. Challenge – can we win by deploying a more surgical approach? Yes – the goal could be met by converting customers in select markets (the “smile” markets in Southeast, South and Southwest).
2. Solution - Focus on Fewer
This B2B campaign campaign hyper targeted energy raters, contractors, subcontractors, installers, builders and remodelers (2-3 in each of 10 markets) enhancing targeting by building look-alike audiences off the client’s CRM list, a YouTube campaign that showcased the energy efficiency and cost effectiveness of fiberglass insulation versus spray foam, and a conquesting strategy by geofencing around decision makers and contractors, and around job sites.
3. Results - ROI Delivered
The campaign delivered 37% lift over Completed Views goal. Video completion rate was at 67% versus the B2B industry standard of 20-30% and received a 3.35% CTR.
Most importantly – sales goals were achieved or exceeded in all but one targeted geography.
Online Advertising
Home Remodeling
Helping a Local Renovation Company to reach new client base and grow their market share
1. Challenge
A locally-owned home renovation company was looking to target the higher-end renovator. They wanted to drive site conversions and calls among adults with a HHI of 150+ who showed an interest in renovation.
The client had been disappointed with work from Home Advisor and wanted to move away from reliance on this tool.
2. Solution
Our team implemented display and Facebook/Instagram to complement an ongoing SEM strategy which they transitioned to us to manage.
During this 7-month campaign, we used a mix of behavioral/interest targeting in specified DMAs using domain retargeting to ensure site visits and calls.
3. Results
The campaign, which the client recently renewed, drove awareness, clicks and calls. We found that calls were driving over 50% of conversions. We adjusted the messaging to accommodate for this insight. We also focused on zip codes in the DMA in which we saw high conversion rates. We continue to optimize based on trends we are seeing in the market.
Why us
Conditioned For Results
Explore unique reasons why Orbit & Echo stands out.
End-to-End Service
From strategy creation to campaign execution, we handle every aspect of digital media management for seamless results.
Quick Turnaround
We ensure prompt responses, swift content delivery, and agile adjustments to meet evolving digital media trends.
Platform Mastery
Extensive expertise across all major platforms ensures your brand shines wherever your audience engages with your digital estate.
Scalable Plans
We offer flexible packages that help you grow your business while accommodating evolving goals that provide tailored results to expand your digital ambitions.